Chasing Native Alpha
How Executives Find and Fund What Sets Their Company Apart
When every competitor can reach for capable models, coding agents, cloud infrastructure, and increasingly similar technology, producing more software is no longer a sufficient strategy.
The scarce resources become judgment, context, trust, customer intimacy, domain knowledge, coordination, and the ability to recognize what actually matters.
Chasing Native Alpha gives every member of the C-suite a practical method for finding the distinctive advantages already embedded in their companies, customers, people, products, data, relationships, and operating history. It shows how to identify false alpha: proprietary systems, accumulated complexity, impressive activity, and historical strengths that no longer produce differentiated outcomes. Then it gives the CEO, CFO, COO, CTO and CIO, CMO, Chief Revenue Officer, CHRO, and Chief Product Officer each their own chapter.
It is the book-length statement of the method we run the whole firm on: find, prove, decide, compound.
The age of abundant technology will reward organizations that know what is worth building.
Inside, you will learn how to
- distinguish genuine advantage from competent execution;
- find where customer and employee strengths create disproportionate value;
- decide what should stay proprietary and what should become a commodity you buy;
- recognize where AI erodes an old advantage or amplifies a scarce one;
- place people where their judgment changes the outcome;
- stop the work, features, and programs that dilute the company;
- move talent, capital, and attention toward evidence of real alpha; and
- apply the method from your own seat on the executive team.
Details
- Category
- Business Leadership / Strategy / AI
- Series
- Fieldbooks
- Publisher
- Intellectual Frontiers Press
- Format
- 7x10 fieldbook, 19 chapters
What's new
Latest: The book now speaks to every member of the C-suite.
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