Intellectual Frontiers

Cut the Roadmap Items That Fail the Two-Sided Test

The product abundance audit

Run this exercise with product leadership in one session.

  1. List every initiative in discovery or prototyping.

  2. Run the two-sided test from “Prioritize Work by What It Earns for the Business” on each one: does it clear your economics, and does the customer profit?

  3. Cut whatever fails either test from the roadmap in the session, not at a future meeting.

  4. Give every survivor a named owner and a stated bet, in writing, before people leave.