Intellectual Frontiers

Get Working Alternatives in Front of Real Users Within Days

Executable User Research

Use this when you’ve observed a problem and want working alternatives in front of real users within days. Worked in “AI Helps Most When It Removes Handoffs Between Users and Builders.”

Executable User Research: one line per step, with what happened and the evidence it produced.

Step What happened, and who did it Evidence it produced (User Evidence Ladder level and UAT Distance)

Observe real work

State the hypothesis

Build two or three prototypes against realistic data

Put them in front of real users at D0–D1

Measure

Decide

The third column keeps the loop honest: until the fourth row names real users at D0–D1, nothing in it rises above the team’s own opinion. The Alternative Prototypes Prompt and the AI-Assisted UAT Design Template in Appendix B help with the third and fourth rows; nothing helps with the first except going to watch.