The Product Evidence Brief
Use this when anyone proposes a product change; the brief travels with the proposal and fits on one page. Worked in “Label the Evidence Before You Argue About It.”
The Product Evidence Brief.
| Field | Entry |
|---|---|
The claim about users |
|
Which user role |
|
User Evidence Ladder level, with the evidence itself |
|
UAT Distance of any test |
|
What evidence is missing |
|
What result would change our mind |
|
The smallest test that would raise the evidence one level |
|
The decision requested |
A brief that can’t name a user role or a result that would change anyone’s mind is an opinion on a form. Send it back before the meeting, not during it.