Put a Product Change on One Page With Its Evidence
The Product Evidence Brief
Companion to You Are Not the User · Updated 2026-09-29
Use this when anyone proposes a product change; the brief travels with the proposal and fits on one page. Worked in “Label the Evidence Before You Argue About It.”
The Product Evidence Brief.
| Field | Entry |
|---|---|
| The claim about users | |
| Which user role | |
| User Evidence Ladder level, with the evidence itself | |
| UAT Distance of any test | |
| What evidence is missing | |
| What result would change our mind | |
| The smallest test that would raise the evidence one level | |
| The decision requested |
A brief that can’t name a user role or a result that would change anyone’s mind is an opinion on a form. Send it back before the meeting, not during it.