For readers who have already read People, Products, and Ideas Are Not the Same Thing: what changed, newest first.
2026-10-09: New book: People, Products, and Ideas Are Not the Same Thing
AI can read a folder of documents and still say that your customer owns the software, that a vendor’s promise is a measured result, and that a hypothesis has been proven. This Pocket Guide, written for executives, product owners, founders, researchers, and anyone who uses AI to read and summarize, shows how to stop treating a person, a product, and an idea as one thing.
It teaches a habit and gives you six prompts to practice it. Describe what exists, what was built to do a job, and what you believe separately. Then connect them with relationships you can defend and evidence you can inspect. One invented clinic shows the case from a confusing set of documents to a decision. Each prompt was tested on that case, and the guide reports what each got wrong.
The guide stands alone. The worksheet, the prompts, and a checking script are in the online companion.