Trademark
Native Alpha™
The firm's operating method, together with the written materials and engagements delivered under the name.
- Status
- Common-law mark in use
- First use
- 2025
What the mark covers
Native Alpha is what we call the method the firm runs on. It is described in full on its own page and is not restated here.
The mark is used on the method as taught, on the materials that explain it, and on work sold under the name. It has been in continuous use since 2025 in Press titles and in Studios and Capital engagements.